Variety – The Children’s Charity International offers financial assistance and services to children and organizations that serve children with special needs. The social media campaign focused on highlighting children helped by the organization as well as fundraising using collectible pins.
Results:
• Increase of 4,441 total Facebook page likes
• Over 3,300,000 people reached on Facebook
• Total of 35,000 consumptions
• 2018 Platinum AVA award for Facebook Engagement
